There’s no doubt social media has a direct impact on politics. In American politics, we see that the SuperPAC’s constantly pushed through television stations are used to try and gain the upper hand over the challenging party.
Also, both parties have their own twitter accounts which are continuously tweeting why their own policies are better than the opposing party. We can see that both parties realize that their media presence is crucial in trying to persuade citizens that they are the better party for America.
Here are a few case studies in which social media has had a direct affect on American politics.