How Social Media is affecting the U.S Presidential Election

There’s no doubt social media has had a significant impact on many persons’ lives, some, even to the point of persuading their political views. The presidential election in the United States will be on November 6, 2012 and both parties are trying to earn every vote in the final weeks of the race to the White House. One of the ways in which they are doing so is through Social Media. Whether it be through the millions of dollars spent on SuperPAC‘s (Political Action Committee) on television or sending tweets via Twitter, the two parties are and have been continuously pushing their message through to the masses via social media.

An instance of how social Media has had an impact on the race to the White House was in the Vice Presidential Debate on Thursday, October 11, 2012.

In an excerpt taken from an article on, quickly after Joe Biden’s comment “With all due respect, that’s a bunch of malarkey”, viewers rushed to their computers to find out what ‘malarkey’ meant. An article on recapping the debate said “‘Malarkey’, it turns out, was the third-most-searched debate-related term of the night on Google. It was also trending on Twitter for a good chunk of time.”


According to, Joe Biden’s “malarkey” comment generated 31 008 TPM (tweets per-minute) of 3.5 million tweets tweeted during the debate from 9PM to 10:32PM EDT in Veeps, Dan-ville.

WATCH: Joe Biden’s “Malarkey” comment at the Vice Presidential debate by the Associated Press here:

Viewers also had mixed emotions regarding Joe Biden’s demeanor and attitude towards Congressman Paul Ryan.

“The sighing, the eye-rolling, the grinning. I don’t know if the vice president knew that there was a camera on him the whole time, that there was a split screen,” senior Romney campaign adviser Russ Schriefer said.

“Even if we thought he was making good points, I think that they stepped on his good points. He was trying to cram everything in that he could that wasn’t in the last debate to try and get it all out at once. But I don’t think he made any kind of coherent argument as to why the Obama-Biden ticket should be re-elected” he added.

“The Vice-President came and showed fight. He showed his boss what it is to engage and engage and engage and attack and attack and attack” CNN’s Chief National Correspondent John King said.

Here, we can see that different viewers had mixed emotions of how Vice President Joe Biden performed in the debate. As shown in the chart above tracking Debate related tweets on twitter, we see that Social Media is one of, if not the number one means in which both political parties’ messages are delivered to “move the masses” to go out and vote for their party on November 6, 2012.

All we can do now is wait and see how all this social media ‘hoopla’ will affect the Presidential Election on November 6.

Here’s the link to the Associated Press’ video:

– A. Ward



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